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Adotas Poll: Pinterest To Emerge As Next Big Social Marketing Site
ADOTAS – In last week’s Adotas Poll, we asked our readers: “Will Pinterest emerge as the next big social media marking platform this year?” The response was as follows: Yes (84%) No (16%) This week’s...
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The Top Three Ways a Premium Online Ad Network Delivers Scale and Localization
ADOTAS – In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at...
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Maxifier Appoints Denise Colella as CEO
NEW YORK, October 15, 2013 (ADOTAS) – Maxifier, the global leader in programmatic premium optimization, today announced the appointment of Denise Colella as its new CEO – with immediate effect – to...
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Turner Digital Ad Sales Launches Turner Premium Xchange with Rubicon Project
ATLANTA and NEW YORK, October 24, 2013 (ADOTAS) — Turner Digital Ad Sales, a division of Turner Broadcasting System, Inc. today announced the launch of the Turner Premium Xchange, a private marketplace...
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Video Q&A: Maxifier CEO Denise Colella @ ad:tech New York
ADOTAS – Denise Colella, recently promoted to the top post at Maxifier, took time out of her ad:tech New York 2013 activities to chat with us about her new job, what she hoped to get out of the...
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Ex-Media Math SVP Chris Karl Joins Sonobi to Lead Premium Programmatic
NEW YORK, February 17, 2014 (ADOTAS) – Sonobi recently announced that Chris Karl (pictured) will be joining as Chief Strategy Officer and Head of Market Development as the company expands its Publisher...
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iSocket Launches iFA (iSocket For Advertisers)
SAN FRANCISCO, March 3, 2014 (ADOTAS) – iSocket, the leader in programmatic direct and sales automation, today announced that it has launched iFA (iSocket for Advertisers), an automated way to buy...
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Sonobi to Sponsor Premium Programmatic Event in NYC Next Week
NEW YORK, March 5, 2014 (ADOTAS) – On Wednesday, March 12, industry leaders including publishers, agencies, trading desks, and advertisers will with come together for Premium Programmatic 360...
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MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated,...
NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft...
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Fortune 500 Brands Bid for Native Ads on Adiant’s New Exchange
NEW YORK, April 10, 2014 (ADOTAS) – Adiant, owner of Adblade and IndustryBrains, the leading content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for...
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